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BILLIONS : SELLING TO THE NEW CHINESE CONSUMER by DOCTOROFF, TOM (Paperback - 2007) ISBN: 9781403976635 Subject: CHINA Publisher: PALGRAVE MACMILLAN |
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BILLIONS: SELLING TO THE NEW CHINESE CONSUMER by DOCTOROFF, TOM (Hardcover - 2006) ISBN: 9781403971692 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN Over the past eleven years, in top positions at JWT in China, expert Tom Doctoroff has learned that marketers of some of the worldˇ¦s leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the Chinese are different. In this much needed book, Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He uncovers the core drivers of behavior and preference in key market segments, provides tools to help readers harness the power of insight into consumersˇ¦ fundamental motivations in the Chinese marketplace, and, lastly, reveals the pitfalls into which many multinational competitors often fall. China is now one of the top investment opportunities in the world and the new place for global businesses to expand. Anyone who plans to do business in China shouldnˇ¦t go without this book. |
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BIOCHEMISTRY by BERG, JEREMY M. (Hardcover - 2011) ISBN: 9781429276351 Subject: SCIENCE & NATURE Publisher: PALGRAVE |
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BLANCHOT'S COMMUNISM: ART, PHILSOPHY AND THE POLITICAL by IYER, LARS (Hardcover - 2004) ISBN: 9781403921680 Subject: SOCIETY, POLITICS & PHILOSOPHY Publisher: PALGRAVE |
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BLOGS, WIKIS, PODCASTS AND MORE by PULMAN, ANDY (Paperback - 2009) ISBN: 9780230223912 Subject: TEST PREPARATION & STUDY GUIDES Publisher: PALGRAVE MACMILLAN |
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BLOOD BROTHERS: THE CRIMINAL UNDERWORLD OF ASIA by LINTNER, BERTIL (Hardcover - 2003) ISBN: 9781403961549 Subject: ASIA Publisher: PALGRAVE UK |
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BODY LANGUAGE IN BUSINESS: DECODING THE SIGNALS by FURNHAM, ADRIAN (Hardcover - 2010) ISBN: 9780230241466 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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BONDS: A CONCISE GUIDE FOR INVESTORS by CHOUDHRY, MOORAD (Hardcover - 2006) ISBN: 9780230006492 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN UK |
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BONES, ROCKS AND STARS : THE SCIENCE OF WHEN THINGS HAPPENED by TURNEY, CHRIS (Paperback - 2006) ISBN: 9781403985996 Subject: SCIENCE & NATURE Publisher: PALGRAVE MACMILLAN |
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BORDERITIES AND THE POLITICS OF CONTEMPORARY MOBILE BORDERS by AMILHAT-SZARY, ANNE-LAURE (Hardcover - 2015) ISBN: 9781137468840 Subject: SOCIETY, POLITICS & PHILOSOPHY Publisher: PALGRAVE |
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BORDERLESS ECONOMICS: CHINESE SEA TURTLES, INDIAN FRIDGES, AND THE NEW FRUITS OF GLOBAL CAPITALISM by GUEST, ROBERT (Hardcover - 2011) ISBN: 9780230113824 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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BORDERS AND CRIME: PRE-CRIME, MOBILITY AND SERIOUS HARM IN AN AGE OF GLOBALIZATION by PICKERING, SHARON (Hardcover - 2012) ISBN: 9780230300293 Subject: SOCIETY, POLITICS & PHILOSOPHY Publisher: PALGRAVE MACMILLAN |
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BOYS AND FOREIGN LANGUAGE LEARNING: REAL BOYS DON'T DO LANGUAGES
by CARR, JO (Hardcover - 2006) ISBN: 9781403939678 Subject: REFERENCE & LANGUAGES Publisher: PALGRAVE MACMILLAN |
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BRAND BREAKOUT: HOW EMERGING MARKET BRANDS WILL GO GLOBAL by KUMAR, NIRMALYA (Hardcover - 2013) ISBN: 9781137276612 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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BRAND RESILIENCE: MANAGING RISK AND RECOVERY IN A HIGH-SPEED WORLD by COPULSKY, JONATHAN R. (Hardcover - 2011) ISBN: 9780230111387 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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BRAND ROMANCE: USING THE POWER OF HIGH DESIGN TO BUILD A LIFELONG RELATIONSHIP WITH YOUR AUDIENCE by GRIDLEY, NEIL (Hardcover - 2013) ISBN: 9781137369000 Subject: BUSINESS & FINANCE Publisher: PALGRAVE |
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BRANDSIMPLE: HOW THE BEST BRANDS KEEP IT SIMPLE AND SUCCEED by ADAMSON, ALLEN P. (Hardcover - 2006) ISBN: 9781403974051 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN UK |
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BRANDSTORM: SURVIVING AND THRIVING IN THE NEW CONSUMER-LED MARKETPLACE by NICKLES, LIZ (Hardcover - 2012) ISBN: 9780230341685 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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BREAKPOINT: WHY THE WEB WILL IMPLODE, SEARCH WILL BE OBSOLETE, AND EVERYTHING ELSE YOU NEED TO KNOW ABOUT TECHNOLOGY IS IN YOUR BRAIN by STIBEL, JEFFREY M. (Hardcover - 2013) ISBN: 9781137278784 Subject: SCIENTIFIC & TECHNICAL Publisher: PALGRAVE MACMILLAN |
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BREAKTHROUGH MARKETING PLANS: HOW TO STOP WASTING TIME AND START DRIVING GROWTH by CALKINS, TIM (Paperback - 2008) ISBN: 9780230607576 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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