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NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH AND HAPPINESS
by THALER, RICHARD H.;SUNSTEIN, CASS R.

List Price: HK$ 150.00

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@ISBN 9780141040011
@Subject BUSINESS & FINANCE
@Publisher PENGUIN UK
@Publication 2009
@Edition Paperback
@Version Original
@Description Nudge is the book that changes the way we think about choice, showing how we can influence people, improving decisions about health, wealth and happiness. Using eye-opening real-life examples, Thaler and Sunstein show that no choice is ever presented in a neutral way. The question is: When do we need a nudge in the right direction? Nudge is fun to read and will change the way you think.
 
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