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ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
by BELCH, GEORGE E.;BELCH, MICHAEL A.

List Price: HK$ 266.00

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¡@ISBN 9780071240437
¡@Subject BUSINESS & FINANCE
¡@Publisher MCGRAW-HILL HIGHER EDUCATION
¡@Publication 2004
¡@Edition Paperback
¡@Version ISE
¡@Description
 
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