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STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY ( GLOBAL EDITION )
by KELLER, KEVIN LANE;

List Price: HK$ 393.00

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¡@ISBN 9780273779414
¡@Subject BUSINESS & FINANCE
¡@Publisher PEARSON EDUCATION LTD.
¡@Publication 2013
¡@Edition Paperback
¡@Version ISE
¡@Description
 
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