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EATING THE BIG FISH: HOW CHALLENGER BRANDS CAN COMPETE AGAINST BRAND LEADERS
by MORGAN, ADAM

List Price: HK$ 285.00

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¡@ISBN 9780470238271
¡@Subject BUSINESS & FINANCE
¡@Publisher JOHN WILEY & SONS, INC.
¡@Publication 2009
¡@Edition Hardcover
¡@Version Original
¡@Description
 
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