CAUSEWIRED: PLUGGING IN, GETTING INVOLVED, CHANGING THE WORLD
by WATSON, TOM
List Price: HK$ 266.00
¡@ISBN
9780470375044
¡@Subject
BUSINESS & FINANCE
¡@Publisher
JOHN WILEY
¡@Publication
2008
¡@Edition
Hardcover
¡@Version
Original
¡@Description
An eye-opening guide to the massive societal impact of online social networks
The first book to track the massive societal impact on causes of online social networks--from blogs, to video, to the rise of social networks, CauseWired reveals the extraordinary influence of online social networks--in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes.
From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects, and political movements like the Obama campaign and Save Darfur, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.
