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REINVENTING THE BRAND: CAN TOP BRANDS SURVIVE THE NEW MARKET REALITIES?
by KAPFERER, JEAN-NOEL;

List Price: HK$ 208.00

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¡@ISBN 9780749435936
¡@Subject BUSINESS & FINANCE
¡@Publisher KOGAN PAGE
¡@Publication 2001
¡@Edition Paperback
¡@Version Original
¡@Description
 
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