MISSION IN A BOTTLE: THE HONEST GUIDE TO DOING BUSINESS DIFFERENTLY - AND SUCCEEDING
by GOLDMAN, SETH;NALEBUFF , BARRY J.
List Price: HK$ 230.00
¡@ISBN
9780770437497
¡@Subject
BUSINESS & FINANCE
¡@Publisher
CROWN BUSINESS
¡@Publication
2013
¡@Edition
Hardcover
¡@Version
Original
¡@Description
A how-to guide for entrepreneurs everywhere, Goldman and Nalebuff's account of the founding of Honest Tea is fascinating and energetic. In 15 years, the duo built their simple passion for iced tea into a nationally recognized brand sold throughout the United States. In illustrated graphic novel style, the authors share the challenges and opportunities of building a business, and leave the reader with a valuable lesson on creativity and drive.
