FAST SECOND: HOW SMART COMPANIES BYPASS RADICAL INNOVATION TO ENTER AND DOMINATE NEW MARKETS
by MARKIDES, CONSTANTINOS C.;GEROSKI, PAUL A.
List Price: HK$ 266.00
¡@ISBN
9780787971540
¡@Subject
BUSINESS & FINANCE
¡@Publisher
JOSSEY-BASS
¡@Publication
2005
¡@Edition
Hardcover
¡@Version
Original
¡@Description
In this compelling book, international strategy experts Constantinos Markides and Paul Geroski show that pioneers who have created markets through radical innovation are almost never the companies that scale these markets up and conquer them. This book draws from a rich body of academic research on radical innovation and cites illustrative examples of successful fast-second firms such as Microsoft, Proctor & Gamble, Amazon, Canon, JVC, Heinz, and many others to propose a radical new innovation model for companies that aspire to create radically new markets.
