BIGGER ISN'T ALWAYS BETTER: THE NEW MINDSET FOR REAL BUSINESS GROWTH
by TOMASKO, ROBERT M.
List Price: HK$ 237.00
ˇ@ISBN
9780814408667
ˇ@Subject
BUSINESS & FINANCE
ˇ@Publisher
AMACOM
ˇ@Publication
2006
ˇ@Edition
Hardcover
ˇ@Version
Original
ˇ@Description
You want your business to grow. But donˇ¦t confuse growth with expansion. To be sure, increased size can be an important component (or fortuitous by-product) of business success, but companies that expand too much, too quickly, or too myopically may soon find themselves too big for their britches. What, then, is real growth? Simply put, itˇ¦s progress, and it is based on moving the business beyond the self-imposed limits that have come to define and constrain it. Good ˇ§growersˇ¨ know that true success is fueled by imagination, not by a stream of mergers, stock price manipulations, or clever accounting. These individuals share seven characteristics that enable them to foster real, sustainable growth.
Bigger Isnˇ¦t Always Better reveals these traits, why they are effectives, and how to apply them in your organization.
