BIG MOO: STOP TRYING TO BE PERFECT AND START BEING REMARKABLE
by GODIN, SETH
List Price: HK$ 190.00
ˇ@ISBN
9781591841036
ˇ@Subject
BUSINESS & FINANCE
ˇ@Publisher
PORTFOLIO US
ˇ@Publication
2005
ˇ@Edition
Hardcover
ˇ@Version
Original
ˇ@Description
As Seth Godin said in his widely quoted bestseller Purple Cow, first you need to stop being a brown cow ˇV in a field of hundreds of other brown cows ˇV and dare to be purple. But after a while, thatˇ¦s not enough. You need a big moo, an extreme purple cow, an innovation that completely changes the game. The Big Moo tells their stories. Stories. Stories that will stick to your ribs, light your fire, and give you flashes of inspiration. Stories about memorable customer service, amazing dedication, daring design standards, and legendary leadership. This book will help you drive growth and change in your organization, from the mailroom to the boardroom to the front lines. Is this a path worth staying on? Only if you want to grow. Only if youˇ¦re tired of being a cog in a machine, an unheard voice in a crowd. Only if you and your company are willing to embrace the quest for a big moo.
