HISTORY OF ADVERTISING
by PINCAS, STEPHANE;LOISEAU, MARC
List Price: HK$ 413.00
¡@ISBN
9783836502122
¡@Subject
ART, ARCHITECTURE, DESIGN & PHOTOGRAPHY
¡@Publisher
TASCHEN
¡@Publication
2008
¡@Edition
Hardcover
¡@Version
Original
¡@Description
This title presents the evolution of the ad. Divided into sections by decades, this book explores the most legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on every campaign. You will find the picture of the camel that originated the Camel package, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
