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NAKED CONVERSATIONS: HOW BLOG ARE CHANGING THE WAY BUSINESSES TALK WITH CUSTOMERS by SCOBLE, ROBERT (Hardcover - 2006) ISBN: 9780471747192 Subject: BUSINESS & FINANCE Publisher: JOHN WILEY & SONS, INC. ¡§Whatever happened to honesty in business?¡¨ That¡¦s what your clients and customers are asking, even if your company¡¦s integrity is above reproach. Because, for decades, corporations have talked at their customers and called it communication. Now comes the blog ¡V and an opportunity for your company to talk with customers and let them talk back. Using more than fifty interviews with people at all levels in all types of businesses, these experts demonstrate in a fresh and thought-provoking way how blogs can repair corporate image and rebuild lost trust. And they show you how to do it right. Can your organization afford not to blog? Read this book and then decide. |
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