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CHASING COOL: STANDING OUT IN TODAY'S CLUTTERED MARKETPLACE by KERNER, NOAH (Hardcover - 2007) ISBN: 9780743497091 Subject: BUSINESS & FINANCE Publisher: ATRIA BOOKS USA Cool isn’t just a state of mind, a celebrity fad, or an American obsession – it’s a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how so we make this thing cool? How do we make this gadget into the iPod of... |
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