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BOMB: A LIFE by DEGROOT, GERARD J. (Paperback - 2006) ISBN: 9780674022355 Subject: HISTORY (NON-ASIAN) Publisher: HARVARD UNIVERSITY PRESS USA |
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BORN IN FLAMES: TERMITE DREAMS, DIALECTICAL FAIRY TALES, AND POP APOCALYPSES by HAMPTON, HOWARD (Paperback - 2007) ISBN: 9780674027329 Subject: SOCIETY, POLITICS & PHILOSOPHY Publisher: HARVARD UNIVERSITY PRESS USA |
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BRAND NEW CHINA: ADVERTISING, MEDIA AND COMMERCIAL CULTURE by WANG, JING (Hardcover - 2008) ISBN: 9780674026803 Subject: CHINA Publisher: HARVARD UNIVERSITY PRESS USA Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a "brand new" China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. |
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BUDDHISM AND ECOLOGY by TUCKER, MARY EVELYN (Paperback - 1997) ISBN: 9780945454144 Subject: RELIGION & SPIRITUALITY Publisher: HARVARD UNIVERSITY PRESS USA |
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BUDDHIST REVIVAL IN CHINA by WELCH, HOLMES (Hardcover - 0) ISBN: 9780674085701 Subject: RELIGION & SPIRITUALITY Publisher: HARVARD UNIVERSITY PRESS USA |
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BUSINESS OF LOBBYING IN CHINA by KENNEDY, SCOTT (Hardcover - 2005) ISBN: 9780674015470 Subject: CHINA Publisher: HARVARD UNIVERSITY PRESS USA |
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BUSINESS OF LOBBYING IN CHINA by KENNEDY, SCOTT (Paperback - 2008) ISBN: 9780674027442 Subject: CHINA Publisher: HARVARD UNIVERSITY PRESS USA |
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CASE AGAINST PERFECTION: ETHICS IN THE AGE OF GENETIC ENGINEERING by SANDEL, MICHAEL J. (Hardcover - 2007) ISBN: 9780674019270 Subject: SCIENTIFIC & TECHNICAL Publisher: BELKANP PRESS OF HARVARD UNIVERSITY PRESS USA |
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CELEBRATING THE FAMILY: ETHNICITY, CONSUMER CULTURE, AND FAMILY RITUALS
by PLECK, ELIZABETH H. (Paperback - 2000) ISBN: 9780674002791 Subject: SOCIETY, POLITICS & PHILOSOPHY Publisher: HARVARD UNIVERSITY PRESS USA |
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CHINA MARCHES WEST: THE QING CONQUEST OF CENTRAL EURASIA by PERDUE, PETER C. (Hardcover - 2005) ISBN: 9780674016842 Subject: CHINA Publisher: HARVARD UNIVERSITY PRESS USA |
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CHINA'S NEW ORDER: SOCIETY, POLITICS, AND ECONOMY IN TRANSITION by WANG, HUI (Paperback - 2006) ISBN: 9780674021112 Subject: CHINA Publisher: HARVARD UNIVERSITY PRESS USA |
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CHINA'S TRAPPED TRANSITION: THE LIMITS OF DEVELOPMENTAL AUTOCRACY by PEI, MINXIN (Hardcover - 2006) ISBN: 9780674021952 Subject: CHINA Publisher: HARVARD UNIVERSITY PRESS USA |
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CHINA'S TRAPPED TRANSITION: THE LIMITS OF DEVELOPMENTAL AUTOCRACY by PEI, MINXIN (Paperback - 2008) ISBN: 9780674027541 Subject: CHINA Publisher: HARVARD UNIVERSITY PRESS USA |
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CHINESE ART IN DETAIL
by MICHAELSON, CAROL (Hardcover - 2006) ISBN: 9780674023895 Subject: ART, ARCHITECTURE, DESIGN & PHOTOGRAPHY Publisher: HARVARD UNIVERSITY PRESS USA |
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CHINESE GARDEN by KESWICK, MAGGIE (Hardcover - 2003) ISBN: 9780674010864 Subject: CHINA Publisher: HARVARD UNIVERSITY PRESS USA |
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CHINESE HISTORY: A MANUAL ¤¤°ê¾ú¥v¤â¥U by WILKINSON, ENDYMION (Paperback - 2000) ISBN: 9780674002494 Subject: CHINA Publisher: HARVARD UNIVERSITY PRESS USA |
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CHINESE MEDICINE MEN by COCHRAN, SHERMAN (Hardcover - 2006) ISBN: 9780674021617 Subject: CHINA Publisher: HARVARD UNIVERSITY PRESS USA |
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CHRISTIANITY AND THE TRANSFORMATION OF THE BOOK by GRAFTON, ANTHONY (Paperback - 2008) ISBN: 9780674030480 Subject: RELIGION & SPIRITUALITY Publisher: BELKNAP PRESS OF HARVARD UNIVERSITY PRESS USA |
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CITY BETWEEN WORLDS: MY HONG KONG by LEE, LEO OU-FAN (Hardcover - 2008) ISBN: 9780674027015 Subject: HONG KONG Publisher: BELKNAP PRESS OF HARVARD UNIVERSITY PRESS USA |
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CLASH OF EMPIRES: THE INVENTION OF CHINA IN MODERN WORLD MAKING by LIU, LYDIA H. (Paperback - 2006) ISBN: 9780674019959 Subject: CHINA Publisher: HARVARD UNIVERSITY PRESS USA |
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