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KACHING: HOW TO RUN AN ONLINE BUSINESS THAT PAYS AND PAYS by COMM, JOEL (Hardcover - 2010) ISBN: 9780470597675 Subject: BUSINESS & FINANCE Publisher: JOHN WILEY |
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TWITTER POWER 3.0: HOW TO DOMINATE YOUR MARKET ONE TWEET AT A TIME by COMM, JOEL (Paperback - 2015) ISBN: 9781119021810 Subject: BUSINESS & FINANCE Publisher: JOHN WILEY & SONS INC |
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TWITTER POWER: HOW TO DOMINATE YOUR MARKET ONE TWEET AT A TIME by COMM, JOEL (Hardcover - 2009) ISBN: 9780470458426 Subject: BUSINESS & FINANCE Publisher: JOHN WILEY Since 2006, forward-thinking companies like Apple, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messagesˇVcalled "tweets"ˇVthat can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies and presents case studies of companies on the forefront of the Twitter movement, to help reader's develop their own social networking strategies. |
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