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BUILDING BRAND IDENTITY : A STRATEGY FOR SUCCESS IN A HOSTILE MARKETPLACE by UPSHAW, LYNN (Hardcover - 1995)
ISBN: 9780471042204
Subject: BUSINESS & ECONOMICS
Publisher: JOHNWIL1
TRUTH: THE NEW RULES FOR MARKETING IN A SKEPTICAL WORLD by UPSHAW, LYNN B. (Hardcover - 2007)
ISBN: 9780814473764
Subject: BUSINESS & FINANCE
Publisher: AMACOM
   
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