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BILLIONS: SELLING TO THE NEW CHINESE CONSUMER by DOCTOROFF, TOM (Hardcover - 2006) ISBN: 9781403971692 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN Over the past eleven years, in top positions at JWT in China, expert Tom Doctoroff has learned that marketers of some of the worldˇ¦s leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the Chinese are different. In this much needed book, Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He uncovers the core drivers of behavior and preference in key market segments, provides tools to help readers harness the power of insight into consumersˇ¦ fundamental motivations in the Chinese marketplace, and, lastly, reveals the pitfalls into which many multinational competitors often fall. China is now one of the top investment opportunities in the world and the new place for global businesses to expand. Anyone who plans to do business in China shouldnˇ¦t go without this book. |
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BLOGS, WIKIS, PODCASTS AND MORE by PULMAN, ANDY (Paperback - 2009) ISBN: 9780230223912 Subject: TEST PREPARATION & STUDY GUIDES Publisher: PALGRAVE MACMILLAN |
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BODY LANGUAGE IN BUSINESS: DECODING THE SIGNALS by FURNHAM, ADRIAN (Hardcover - 2010) ISBN: 9780230241466 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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BONDS: A CONCISE GUIDE FOR INVESTORS by CHOUDHRY, MOORAD (Hardcover - 2006) ISBN: 9780230006492 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN UK |
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BONES, ROCKS AND STARS : THE SCIENCE OF WHEN THINGS HAPPENED by TURNEY, CHRIS (Paperback - 2006) ISBN: 9781403985996 Subject: SCIENCE & NATURE Publisher: PALGRAVE MACMILLAN |
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BORDERLESS ECONOMICS: CHINESE SEA TURTLES, INDIAN FRIDGES, AND THE NEW FRUITS OF GLOBAL CAPITALISM by GUEST, ROBERT (Hardcover - 2011) ISBN: 9780230113824 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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BORDERS AND CRIME: PRE-CRIME, MOBILITY AND SERIOUS HARM IN AN AGE OF GLOBALIZATION by PICKERING, SHARON (Hardcover - 2012) ISBN: 9780230300293 Subject: SOCIETY, POLITICS & PHILOSOPHY Publisher: PALGRAVE MACMILLAN |
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BOYS AND FOREIGN LANGUAGE LEARNING: REAL BOYS DON'T DO LANGUAGES
by CARR, JO (Hardcover - 2006) ISBN: 9781403939678 Subject: REFERENCE & LANGUAGES Publisher: PALGRAVE MACMILLAN |
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BRAND BREAKOUT: HOW EMERGING MARKET BRANDS WILL GO GLOBAL by KUMAR, NIRMALYA (Hardcover - 2013) ISBN: 9781137276612 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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BRAND RESILIENCE: MANAGING RISK AND RECOVERY IN A HIGH-SPEED WORLD by COPULSKY, JONATHAN R. (Hardcover - 2011) ISBN: 9780230111387 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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BRANDSIMPLE: HOW THE BEST BRANDS KEEP IT SIMPLE AND SUCCEED by ADAMSON, ALLEN P. (Hardcover - 2006) ISBN: 9781403974051 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN UK |
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BRANDSTORM: SURVIVING AND THRIVING IN THE NEW CONSUMER-LED MARKETPLACE by NICKLES, LIZ (Hardcover - 2012) ISBN: 9780230341685 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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BREAKPOINT: WHY THE WEB WILL IMPLODE, SEARCH WILL BE OBSOLETE, AND EVERYTHING ELSE YOU NEED TO KNOW ABOUT TECHNOLOGY IS IN YOUR BRAIN by STIBEL, JEFFREY M. (Hardcover - 2013) ISBN: 9781137278784 Subject: SCIENTIFIC & TECHNICAL Publisher: PALGRAVE MACMILLAN |
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BREAKTHROUGH MARKETING PLANS: HOW TO STOP WASTING TIME AND START DRIVING GROWTH by CALKINS, TIM (Paperback - 2008) ISBN: 9780230607576 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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BRILLIANT WRITING TIPS FOR STUDENTS by COPUS, JULIA (Paperback - 2009) ISBN: 9780230220027 Subject: TEST PREPARATION & STUDY GUIDES Publisher: PALGRAVE MACMILLAN |
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BRITISH POLITICAL FACTS SINCE 1979
by BUTLER, DAVID (Paperback - 2006) ISBN: 9781403903730 Subject: HISTORY (NON-ASIAN) Publisher: PALGRAVE MACMILLAN |
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BRODIE'S NOTES ON EDWARD ALBEE'S "WHO'S AFRAID OF VIRGINIA WOOLF?"
by GAVIN SELERIE (Paperback - 1992) ISBN: 9780333580394 Subject: LITERATURE Publisher: PALGRAVE MACMILLAN |
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BUILDING A SUCCESSFUL FAMILY BUSINESS BOARD: A GUIDE FOR LEADERS, DIRECTORS, AND FAMILIES by PENDERGAST, JENNIFER M. (Hardcover - 2011) ISBN: 9780230111547 Subject: BUSINESS & FINANCE Publisher: PALGRAVE MACMILLAN |
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BUILDING DECENT SOCIETIES: RETHINKING THE ROLE OF SOCIAL SECURITY IN DEVELOPMENT by TOWNSEND, PETER (Hardcover - 2009) ISBN: 9780230235250 Subject: SOCIETY, POLITICS & PHILOSOPHY Publisher: PALGRAVE MACMILLAN |
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BUILDING ECONOMICS by SEELEY, IVOR H. (Paperback - 1996) ISBN: 9780333638354 Subject: ART, ARCHITECTURE, DESIGN & PHOTOGRAPHY Publisher: PALGRAVE MACMILLAN UK |
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