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DESIGN IS HOW IT WORKS: HOW THE SMARTEST COMPANIES TURN PRODUCTS INTO ICONS by GREENE, JAY (Hardcover - 2010) ISBN: 9781591843221 Subject: BUSINESS & FINANCE Publisher: PORTFOLIO Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Greene illuminates the methods of companies that rely on design to stand out in their industries. |
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