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HOW CUSTOMERS THINK: ESSENTIAL INSIGHTS INTO THE MIND OF THE MARKET by ZALTMAN, GERALD (Hardcover - 2003) ISBN: 9781578518265 Subject: BUSINESS & FINANCE Publisher: HARVARD BUSINESS SCHOOL PRESS |
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MARKETING METAPHORIA: WHAT DEEP METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS by ZALTMAN, GERALD (Hardcover - 2008) ISBN: 9781422121153 Subject: BUSINESS & FINANCE Publisher: HARVARD BUSINESS PRESS |
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